It pays to dig deep to uncover Earth's true bounty Love 'em or leave 'em seems to be the response to mineral makeup, but next-generation formulas mean it's time to mine deeper into the appeal of these polarising products. It has been around five years since what was a niche cosmetic, often promoted as an easy, non-irritating, natural approach, broke through to the mainstream with a host of "me too" launches. The craze has plateaued, but this year several more mineral makeup brands have arrived, including Australia's biggest seller Nude By Nature and powders from our own natural skincare company Antipodes. Leading international brands Jane Iredale and Bare Minerals have reasserted their...
↧